Local SEO · AEO · GEO · AIO
People stopped searching one way. Local SEO now means all four.
Google's map. Google's answer box. ChatGPT. Perplexity. Four front doors to the same business — and most of your competitors have built one. We build the footprint that gets you named in all of them — in every market you operate in. One small business or a brand with four hundred locations.
Time,
well kept.
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01 — How people search now
There are four search engines now. Your competitors built for one.
A customer used to type into one box. Now they check the map, read the answer Google writes at the top, and ask ChatGPT outright. Same business, four front doors. The work that opens one opens the others — but only if it's built that way from the start.
The map
Getting you into the three businesses Google puts on the map for your category in each market you operate in. Still where most calls come from. Still where most brands lose them.
The answer box
Structuring your pages so the answer Google writes at the top of the results gets pulled from you, and not from whoever's above you.
The recommendation
Being the name ChatGPT and Perplexity give when somebody asks who to call. Around 40% of Google's AI answers cite pages that already rank — which is why ranking is how you get recommended.
Staying there
AI stops citing pages that go stale. Every page we build gets refreshed quarterly, so you don't quietly drop out of the answers you worked to get into.
One system. Four front doors. One location or four hundred. A national brand doesn't need one national footprint — it needs a local one in every market it trades in. That's the same job, run at scale, and it's the part most national agencies never get right because they optimise the brand instead of the branch.
02 — The problem
You are good at the work. That was supposed to be enough.
For a long time it was. Reputation filled the calendar and the website was a formality. Then search changed, the map pack took over, and whoever shows up first started getting the call whether or not they do better work than you.
It loads slowly on a phone, which is where nearly every one of your customers is looking.
Your Google Business Profile is unclaimed, unverified, or missing the hours, photos and services that decide ranking.
The competitor has ninety. Nobody taught you that asking is part of the job.
You do eight things across a dozen markets and the site has one page that says "Services."
Small thing. It costs you calls every single week.
Someone took a retainer for a year and never showed you a single number. Fair enough that you're suspicious.
03 — How to vet an SEO company
You're going to Google us too. Good. Here's what to actually check.
Everyone says "we're different." That's meaningless on its own. Here's what actually separates a real search partner from someone renting you a dashboard — whether you're one location or a hundred.
An agency that can't rank its own site for its own services doesn't have much business ranking yours. Check before the call.
A PDF with green arrows on it proves nothing. Ask for direct access to your own Google Business Profiles and analytics from day one — not "at the end of the contract."
"You'll see results" isn't a timeline. Two to three months for map movement, longer for organic — if an agency won't commit to a range, they don't have a process, they have a hope.
"We'll do SEO for you" is not an answer. "We'll get each location's primary category matched to what that branch actually sells, not a generic label" is.
Nobody — not us, not anyone — controls Google's algorithm. An agency promising page one in 30 days is selling you a feeling, not a result.
That's the whole checklist. Ask any agency these five questions before you hire them — us included.
04 — What actually changes
Three spots on a map decide who gets the call.
Almost nobody scrolls past the first three results on Google Maps. Moving from seventh to second is not a vanity metric — it is the difference between a quiet week and a full calendar. Google ranks those three on relevance, distance and prominence, and two of the three are things you can actually change.
- 1Coastal Deck & Patio4.8 ★
- 2Sunline Hardscapes4.6 ★
- 3Bayview Concrete4.7 ★
- 4Riverside Paver Co.4.5 ★
- 7Your Business4.9 ★
Illustration, not a promise. Nobody can guarantee a ranking — but this is the movement the work is aimed at, and the monthly report shows you exactly where you sit.
05 — What we do
Local SEO and AI search services, in plain terms.
Eight things, in this order, because doing them out of order wastes your money. Nothing here requires you to learn anything or log into anything — and you own every account at the end of it.
The website
Rebuilt to load fast on a phone and to make calling you the obvious next step.
- Mobile first, genuinely
- Tappable phone and directions
- A page per service, per town
- Photos of your actual work
Google Business Profile
Claimed, verified, filled in properly, and kept active instead of left to rot.
- Categories and service areas
- Hours, photos, service list
- Weekly posts
- Questions answered
Metadata, connected
Facebook, Instagram and Google all saying the same thing. Mismatched name, address, hours or phone across those three is one of the quietest ways to lose local ranking.
- Name, address and phone identical everywhere
- Profiles linked to each other
- Categories and services aligned
- Directory listings cleaned up
Reviews
A system that asks every customer at the right moment, without you remembering to.
- Text or email after the job
- One tap to the review page
- Every review replied to
- Real reviews only, always
Instagram, run for you
Posting, promotions and monitoring, in your voice, using photos of your own work.
- A posting rhythm you can sustain
- Promotions tied to your slow weeks
- Comments and DMs monitored
- What actually drove calls, reported
AI search — AEO, GEO, AIO
People ask ChatGPT and read Google's written answer before they ever scroll. Your pages get built so you are the business those answers name.
- Questions answered in plain language
- Schema so machines can read you
- Quarterly refresh — AI drops stale pages
- Mentioned on the sources AI already cites
Competitor tracking
Every month I run the same searches you care about and show you who moved, who is above you, and what they did to get there.
- Your position, per search, per town
- Who gained and who slipped
- Their review count against yours
- What to fix next, in order
The back office
The plumbing behind all of it, so leads stop falling through the cracks between your phone, your inbox and your truck.
- Every inquiry into one place
- Call tracking that shows the source
- Unlimited site edits, usually same day
- Email list and monthly send
- Follow-up that happens on its own
- One monthly report in plain English
You own everything. The domain, the site, the listing, the reviews. If you stop working with me you keep all of it, and I hand over the logins the same week.
06 — AI SEO · LLM SEO
When someone asks AI who to hire, it should say your name.
More buyers now skip the results page and ask ChatGPT, Perplexity, Gemini, Claude, Copilot or Google's AI Mode outright. Those assistants name two or three businesses and leave everyone else out. This is the work that gets you named — and the test that shows whether it's working.
We run 15–25 real buyer questions — "best [service] for [your kind of business]," "[you] vs [competitor]," "is [you] legit" — through six AI assistants, and log who gets named, in what order, and which sources they cite. That log is the baseline.
One description of your business, word for word the same on your site, in your schema, on your Google Business Profile, LinkedIn, Bing Places, BBB and the directories. AI trusts what agrees with itself.
The listicles, directories and review sites the assistants cited in the baseline become the target list. If AI quotes it, you need to be on it.
A steady flow of real reviews on Google and your industry's platform, plus quotes in articles, podcasts and partner sites. No fake accounts and no planted reviews — ever.
Plain "who we're best for" pages, honest comparisons, price ranges, case studies with real numbers, and FAQs that answer the exact questions buyers ask AI.
Your site lets GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended in, is registered with Bing Webmaster Tools, and carries an llms.txt summary written for AI.
The same questions, rerun every month and set against the baseline in your first-Monday report. You see whether AI names you more often, and effort shifts to whatever sources it's citing.
07 — How it goes
Four steps. You are needed for two of them.
The audit
Free, one page, no call required. What's broken and what it's costing, in order of what matters.
Half a day with you
Photos, your real service list, your towns, how you want the phone to ring. This is the only part that takes your time.
Build
Site, listing, reviews, pages. You see it before it goes live and you say what's wrong.
Report
A monthly page in plain English: calls, map views, where you rank, what changed. If it isn't moving, I say so.
08 — The work
What a build actually includes, local or national.
The same system runs for a single location and for a brand with four hundred. What changes is how many times it runs, not what it is.
One market, owned
Site, Google profile, service and city pages, reviews, and the four-engine work behind them. Aimed at the three spots on the map that take the calls.
Every branch, separately
A national brand doesn't rank nationally — each location competes on its own street, against independents who live there. Every branch gets its own profile, its own pages and its own rank report, rolled out in waves so the method is proven before the full budget is.
The first Monday, every month
Your position for the searches that matter, per location, next to last month — every market side by side. Plus what changed on your site and what's queued next.
Where I actually am
New agency, short client list, and I'm not going to paste up a wall of logos I didn't earn. Most of those walls are inflated and some are invented. I'd rather tell you the truth and let you decide.
So here's the offer for the next three businesses: reduced rate, in exchange for permission to publish the real before-and-after numbers with your name on them. You get the work cheaper. I get proof. Nobody has to pretend.
09 — The honest math
The honest math on doing it yourself.
You can do a real chunk of this yourself, for free. Here's the actual floor, per location:
Fully filled in — categories, hours, services, photos. One per location, not one for the brand.
The single largest gap between the businesses in the top three and everyone below them.
Across every directory, every location. Inconsistency here quietly suppresses rankings and nobody tells you.
Bing Places, Apple Business Connect, Yelp. Free, and they feed the AI answers more than people expect.
That's maybe half a day per location, and it's the highest-leverage free thing you can do. Do it whether you hire anyone or not. Past that the math changes — most operators who try to run the rest themselves end up spending several hours a week on it, indefinitely, on top of running the business. Multiply that by the number of locations you have and the question stops being "can I do this myself" and becomes "is this the highest use of our hours." For most brands past the third location, it isn't.
10 — Straight fit
Who we're best for. And who we're not.
Somebody is going to ask an AI assistant this about us, so here is the honest version first.
Good businesses nobody can find
Businesses that already do good work and earn good reviews, but don't show up on the map, in the answer box, or when someone asks AI who to call. National and multi-location brands that need every branch to compete on its own street. Owners who want to own their accounts and see real numbers every month.
If you need a promise nobody can keep
Anyone who wants a guaranteed number-one ranking — Google decides that, not an agency. Anyone expecting page one in thirty days. And any business that won't ask its customers for reviews, because that is the single biggest lever there is.
| Digital Architects 360 | Typical SEO retainer | Doing it yourself | |
|---|---|---|---|
| Search engines worked | All four — the map, the answer box, AI recommendations and AI Overviews | Usually Google results only | Whatever you have time for |
| Who owns the accounts | You — domain, site, listings and logins | Often held by the agency | You |
| Reporting | First Monday of every month, per location | Varies — often a summary PDF | None unless you build it |
| AI recommendation testing | The same buyer questions rerun across six assistants every month | Rarely offered | Possible, but manual |
| Price | One number, in writing, before anything starts | Monthly retainer | Free — paid in your hours |
| Your time | Needed for two of the four steps | Varies | Several hours a week, ongoing |
11 — Start here
Tell us about your business.
The Customer Profile below is the same intake used to start every audit — business basics, footprint, competitors, and what you're trying to get out of this. It takes about ten minutes, and there's no obligation on the back of it.
12 — Straight answers